slide-img

Barbie

Barbie is one of the most iconic lifestyle and entertainment brands in the world and has stood for empowerment, creativity, and limitless imagination for decades. Since 1959, Barbie has shaped global trends , from fashion and pop culture to films, series, and social media phenomena. Today, the brand continues to inspire audiences with initiatives such as the international Barbie Dream Days and modern reinterpretations of many classics. Through our licenses, we are able to translate these powerful brand worlds into a wide range of product categories, developing high-quality, fully licensed collections that reflect both current trends and the authentic brand identity.

Discover our selection and bring the doll cult to your range!
slide-img

Fireman Sam

Fireman Sam is one of the best‑known and most popular preschool brands, delighting children for many years with exciting adventures from the Welsh coastal town of Pontypandy. The series conveys values such as teamwork and courage and has firmly established itself as a staple of children’s television. Thanks to its age‑appropriate storytelling, Fireman Sam creates a strong emotional connection that resonates with both children and parents alike. With its clear colour palette of red, yellow and blue, modern storylines and realistic rescue themes, Fireman Sam offers a strong, instantly recognisable brand world that is ideally suited for licensed products.

Rescue your range with Fireman Sam licences!
slide-img

Hot Wheels

Hot Wheels is one of the world’s most well-known and successful vehicle and action franchises, inspiring generations of fans since 1968 with its iconic miniature cars, high-speed racing worlds, and spectacular track sets. With constantly evolving vehicle series, creative designs, and innovative playsets, the brand continuously expands its universe and inspires both children and adults to embark on new racing adventures. Whether on T-shirts, pajamas, or themed promotional items, Hot Wheels is a strong and timeless brand that continues to captivate children and collectors alike with its unique blend of action, nostalgia, and coolness.

Bring action to your range and discover our products!
Mattel Licences

From the playroom to textiles

Mattel licences give us access to some of the most iconic brands in the global entertainment and toy universe. With classics such as Barbie, Hot Wheels and Fireman Sam, we cover a broad spectrum of popular themes and character worlds that have inspired generations for decades. Our assortment includes kids', teens' and family textiles such as T‑shirts, sweatshirts, loungewear, socks, sets and seasonal capsules. This portfolio is complemented by matching accessories and lifestyle items that authentically extend each brand universe. In this way, we create a holistic and brand‑appropriate execution that combines trend awareness with strong recognisability.