Julius Hüpeden

  • Founding

Julius Hüpeden GmbH was founded in the year 1877

  • Part of the KUPA Group

Since 2022 Julius Hüpeden has been part of the KUPA Group

  • Location

Julius Hüpeden is headquartered in Hamburg.

About Julius Hüpeden

the Baby Specialist

Julius Hüpeden GmbH is one of Germany's most traditional trading houses. The Hamburg-based company is a recognized expert in baby clothing and has additionally specialized in the marketing of textiles and hard goods. The company contributes its long-standing expertise to the corporate structure.

Today, Julius Hüpeden positions itself as a modern and innovative company, focusing primarily on online retail and supplying leading retail chains with a versatile product range.

Overview of subsidiaries

Distra Warenhandel

Specialist for Outerwear

NorisCon

Management Service

chicca Body-Fashion

Specialist for Lingerie

DVC limited

Internationally connected

Our all-round expertise

Julius Hüpeden offers its partners tailored solutions and covers a wide range of products. The assortment is diverse, spanning from car accessories to household and garden items, all the way to lifestyle products.

Another key focus is the licensing business: The company holds rights for well-known brands such as Hello Kitty, Paw Patrol, Spiderman, and Lilo & Stitch. These licensed products are an important part of the assortment and highlight Julius Hüpeden's brand expertise.

Our contribution to sustainability

The company is actively committed to social projects and initiatives to fulfill its corporate social responsibility. Our trading house focuses on traceability throughout the entire supply chain and adheres to high social and environmental standards. In addition to introducing digital tools for the safe handling and control of chemicals in production, Julius Hüpeden GmbH also actively promotes resource conservation and offers training in these areas to strengthen awareness of environmental and social responsibility.

Our corporate culture

Julius Hüpeden also sets clear accents in its corporate culture: fair working conditions, the promotion of further training, and long-term employee retention are core values.
With this combination of tradition, innovative strength, and responsibility, Julius Hüpeden is a strong partner in trade and a dynamic part of the KUPA Group.

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Career

Come join our team!

KUPA welcomes every new team member! With us, you'll find a warm and friendly team, exciting tasks, and the opportunity to truly make a difference. Together, we create a sustainable future—with responsibility, creativity, and enjoyment in our work. Come join us and become part of a strong community.

Sustainability

Sustainability as a matter of course

KUPA assumes social, ecological, and economic responsibility. Our goal: sustainable production conditions throughout the entire supply chain. We do not see sustainability as a short-term trend, but as a long-term commitment to our employees, partners, and the environment. Through continuous improvement of our processes and standards, we create value that goes beyond purely economic aspects.